What are the steps to create a social media marketing strategy?

What Are the Steps to Create a Social Media Marketing Strategy? Starting with Real Talk Look, we all know social media is the lifeblood of modern marketing. But let's be real for a second—just having a presence isn’t enough. You need a strategy. No one’s getting traction without one. You can’t just throw a few posts out there and hope for the best. If you’ve been wondering why your social media isn’t getting the engagement or results you’re after, it’s because you’re missing the crucial ingredient—a solid social media marketing strategy. Step 1: Set Clear Objectives First things first, you need to know what you’re aiming for. Are you looking to increase brand awareness, drive traffic to your website, or boost sales? Your goals will dictate everything from the type of content you produce to the platforms you focus on. Pro Tip: Be specific. "Get more followers" is vague. "Increase Instagram followers by 20% in 3 months" is a goal with a target. You can hit targ...