How to Conduct Keyword Research Like a Pro

How to Conduct Keyword Research Like a Pro (Without the BS) You’re staring at a blank screen, wondering: “What the hell should I write about?” “How do I find keywords that actually bring traffic?” “Why does everyone make this sound so complicated?” Good news— keyword research isn’t rocket science . But most guides overcomplicate it with jargon, fluff, and outdated tactics. I’ve built multiple businesses ranking content at the top of Google. And in this guide, I’ll show you exactly how to do keyword research like a pro —no fancy tools required (though they help). Let’s dive in. Why Keyword Research Matters (Spoiler: It’s Everything) If you’re creating content without keyword research, you’re shooting in the dark. You might get lucky, but luck isn’t a strategy. Here’s why it matters: Find what people actually search for (instead of guessing). Beat competitors by targeting gaps they miss. Drive free, targeted traffic from Google (aka money). Skip this step, and you’re wasting tim...